The Gist

How do you give fanny packs the love they deserve in 2017?

My Role

I shot the first concept on a Canon SL1 and did all of the editing and After Effects work. After we decided to expand it out I shot the next 3 spots on a Blackmagic Production Camera, did the color grading in DaVinci Resolve, and all the After Effects and sound effects work. I helped a little with the idea and concepting, but it was Brigham's brainchild.

Made With


Brigham Kmetzsch - Copywriter

Hannah Campbell - Art Director